Tag Archives: Trigger

Email marketing campaigns have been very popular nowadays in promoting your company updates, new products, and new services to your subscribers. You send newsletters to their emails whenever you need to so they will keep updated to what’s going on with you.

However, do you really think it is now still easy to get through your subscribers’ emails when there have been spam filters to protect their inboxes from spam emails? Telling you the truth, it is not. Email spam filters are able to consider your emails as spams just by concluding from the words you use in your email marketing campaigns.

This means there are words you must pay attention carefully in composing your emails to your subscribers as they can trigger spam filters to block the emails right away before reaching the inbox. What are the words and how to avoid this situation?

Some MUST-PAY-ATTENTION Words
In your email marketing campaigns, here are some words that you absolutely must pay attention to if you consider using them. They include – reverses aging (3.37), hidden assets (3.28), stop snoring (3.26), free investment (3.19), dick up dirt on friends (3.12), stock disclaimer statement (3.04), Multi Level Marketing (3.01), compare rates (2.83), cable converter (2.75), claims you can be removed from the list (2.70), removes wrinkles (2.69), compete for your business (2.57), free installation (2.51), free grant money (2.50), auto email removal (2.36), collect child support (2.33), free leads (2.29), amazing stuff (2.26), tells you it’s an ad (2.21), cash bonus (2.20), promise you …! (2.15), claims to be in accordance with some spam law (2.11), search engine listings (2.09), free preview (2.07), credit bureaus (2.03), no investment (2.01),  and serious cash (2.00).

Even the number keeps increasing and the spam words keep add up further and more. You can check more suspected spam words list here. To solve these triggering words issue, there are few things you can do about it.

Choose the right words selection
Be sure to prioritize on keeping your newsletters the most professional they can be! Spam filters analyze emails by the words used. So this means, you need to avoid using words that are very heavy spam trigger keywords.

Make a Good Formatting
You must keep your email formatting simple and professional. For example, don’t use too many different colors, fonts, sizes, or images as this will result to spam filtering. So, it is better to have your email clean. Just use 2 or 3 different fonts and sizes and that will be enough.

Use Consistent Newsletter Template

In creating your newsletters, you better have a template if you send newsletters routinely, like let’s say once a month, which is an acceptable frequency to send newsletters. By using template, it will ensure that your newsletters have its own style as they have the same look and feel. If your email newsletters have the same style, it will help you to avoid spam filter system. Additionally, it will provide you with professionalism and good branding to your newsletters.

Provide Unsubscribe and Contact Information
Remember to provide a way for the readers unsubscribe in the newsletters you send as if you don’t,  it is considered illegal in some countries, which is also an instant sign of spam. You must include any contact information, either phone, fax, or address, to show the confidence  of your email and company too. This contact information is useful in case there is any potential customer who’d like to contact you.

Do Mailing Test before You Send

The last step to ensure that your emails do not enter spam filters is by testing it first before you finally send them. For example, you can try to send the newsletters first to some email accounts  of yours with spam filters. If the newsletters do not go to inbox and are sent to junk folder, that means your email newsletters still have things to fix first before you can send them to your subscribers and you have to solve it.

So, starting from now on, you can ensure that your email marketing campaigns work perfectly without having to be restricted by the spam filtering system.

~G4br13lle~

MySQL, available in both UNIX and Windows, is one of the most popular database tools. As the latest version of MySQL, the perfected newer version, MySQL 5.0, provides you with many new features in this popular open source database server. It is incredibly fast, reliable, and easy to use for developers.

WHAT ARE THE NEW FEATURES?

To summarize, it is very simple and easy that MySQL 5.0 has added 4 great new features – trigger, views, data dictionary, and stored procedures. But of course it is not enough to just say those 4 words to describe how outstanding the features are. So, let’s not waste more time and know nothing by getting more!

Trigger

A database trigger is procedural codes that can be executed automatically to respond certain events on database particular tables. It is able to restrict access to specific data, perform logging, or audit data modifications. For the triggers, there are “row triggers” or “statement triggers”.

Row triggers is the action for every row of a table while statement triggers only happens once per INSERT, UPDATE, or DELETE statement. And these statement triggers are those that MySQL Database support – INSERT Trigger, UPDATE Trigger, and DELETE Trigger.

Stored Procedures

Stored routines (procedures and functions) are supported in MySQL 5.0. A stored routine or stored procedures are the set of SQL statements that can be stored in the server. Once this has been done, You don’t need to keep re-issuing the individual statements. Instead, you can refer to the stored routine.

Stored routines require the proc table in the mysql database. This table is created during the MySQL 5.0 installation procedure. Once it is installed, users can refer back to any statements stored in the server without having to reissue again with this ability in MySQL 5.0.

Views

In database functionality, the views consist of accessible stored query as a composed virtual table of the result set of queries. And, it is not like some ordinary tables in relational databases, as views do not form the physical schema part.

Views that also include updatable views are available in MySQL Server 5.0. Views are stored queries that when invoked produce a result set. Here, in MySQL 5.0, the views act as a virtual table. You will find this useful for some queries.

Data Dictionary

Data dictionary, as you all may have known, is a centralized repository of information about data such as meaning, relationships to other data, origin, usage, and format. It is also recognized as meta data – the data of the data.

And as you know, this is one of the new additional features in MySQL 5.0 that contains document describing a database or collection of databases that you can access. Wonderful right.

Well, with these four additional features, you will find MySQL 5.0 as even more amazing database server that you  feel hard to resist or choose the other database servers.