Tag Archives: Spam

We often hear the term No Follow and Do Follow when it is related to Page Rank increase purposes as there are some websites that allow Do Follow while others do not and choose to remain No Follow. However, what do the terms mean and how do they affect the Page Rank?

Do Follow

Do Follow websites mean that the websites are passing page rank when there are people do some activities in them such as like forum postings or blog comments. So, when you post any to these Do Follow websites with back links to your website, you are able to increase your own website page rank as the websites allow it by removing the No Follow Tags.

As the Do Follow website owners, this will result on you having to pass and share page rank to those who post in your website. There will be no bad effect if those posters do not have bad credibility and are not spammers. However, what if they are? If they are; consequently, your website page rank will decrease as search engines surely do not like spammers.

Furthermore, as the ones who post in the Do Follow websites, it enables you to gain higher page rank by posting to these websites as they are passing page rank when there are links back to your own websites. But it is better that you do not misuse this chance to do spamming activities.

No Follow

No Follow websites mean they have insert No Follow tags in their websites so they do not pass page rank when there are somebody posting anything to their websites with back links. With the No Follow tags activated, there are effects for both the websites owners and the visitors who post.

For the No Follow website owners, they do this so it doesn’t attract spammers or page rank hunters to post there as I believe you will not be attracted to post in No Follow websites when you are in the need to increase page rank. Additionally, by using No Follow tags, they don’t lose their precious Page Rank to others as they can keep it all for them.

For those who post, as it has been mentioned just now, No Follow websites will not help you at all to gain page rank as they are not sharing it. If you are willing to gain page rank, it is better to find Do Follow blogs or forums websites so you are not wasting your time. However, if you are just looking for traffic or having any no intention at all, then you can keep on posting in No Follow websites.

So, what I will ask now is, which one will be your choice and what will be your purposes?

~Gabrielle~

Email marketing campaigns have been very popular nowadays in promoting your company updates, new products, and new services to your subscribers. You send newsletters to their emails whenever you need to so they will keep updated to what’s going on with you.

However, do you really think it is now still easy to get through your subscribers’ emails when there have been spam filters to protect their inboxes from spam emails? Telling you the truth, it is not. Email spam filters are able to consider your emails as spams just by concluding from the words you use in your email marketing campaigns.

This means there are words you must pay attention carefully in composing your emails to your subscribers as they can trigger spam filters to block the emails right away before reaching the inbox. What are the words and how to avoid this situation?

Some MUST-PAY-ATTENTION Words
In your email marketing campaigns, here are some words that you absolutely must pay attention to if you consider using them. They include – reverses aging (3.37), hidden assets (3.28), stop snoring (3.26), free investment (3.19), dick up dirt on friends (3.12), stock disclaimer statement (3.04), Multi Level Marketing (3.01), compare rates (2.83), cable converter (2.75), claims you can be removed from the list (2.70), removes wrinkles (2.69), compete for your business (2.57), free installation (2.51), free grant money (2.50), auto email removal (2.36), collect child support (2.33), free leads (2.29), amazing stuff (2.26), tells you it’s an ad (2.21), cash bonus (2.20), promise you …! (2.15), claims to be in accordance with some spam law (2.11), search engine listings (2.09), free preview (2.07), credit bureaus (2.03), no investment (2.01),  and serious cash (2.00).

Even the number keeps increasing and the spam words keep add up further and more. You can check more suspected spam words list here. To solve these triggering words issue, there are few things you can do about it.

Choose the right words selection
Be sure to prioritize on keeping your newsletters the most professional they can be! Spam filters analyze emails by the words used. So this means, you need to avoid using words that are very heavy spam trigger keywords.

Make a Good Formatting
You must keep your email formatting simple and professional. For example, don’t use too many different colors, fonts, sizes, or images as this will result to spam filtering. So, it is better to have your email clean. Just use 2 or 3 different fonts and sizes and that will be enough.

Use Consistent Newsletter Template

In creating your newsletters, you better have a template if you send newsletters routinely, like let’s say once a month, which is an acceptable frequency to send newsletters. By using template, it will ensure that your newsletters have its own style as they have the same look and feel. If your email newsletters have the same style, it will help you to avoid spam filter system. Additionally, it will provide you with professionalism and good branding to your newsletters.

Provide Unsubscribe and Contact Information
Remember to provide a way for the readers unsubscribe in the newsletters you send as if you don’t,  it is considered illegal in some countries, which is also an instant sign of spam. You must include any contact information, either phone, fax, or address, to show the confidence  of your email and company too. This contact information is useful in case there is any potential customer who’d like to contact you.

Do Mailing Test before You Send

The last step to ensure that your emails do not enter spam filters is by testing it first before you finally send them. For example, you can try to send the newsletters first to some email accounts  of yours with spam filters. If the newsletters do not go to inbox and are sent to junk folder, that means your email newsletters still have things to fix first before you can send them to your subscribers and you have to solve it.

So, starting from now on, you can ensure that your email marketing campaigns work perfectly without having to be restricted by the spam filtering system.

~G4br13lle~

Many have questioned about the importance of a dedicated IP for a website and why if they just use a shared IP. If you are one of them, let me help you make this clearer as “crystal”. Nevertheless, before we move on, shall we begin with the definition first?

Dedicated IP address (also called static IP) means that a website has its own IP address. So this works that either you type in your URL or the IP address number, both will take you to the same domain.

On the other hand, shared IP address means the same IP is shared for multiple websites.  Then, the web servers  will determine which website is being requested by the domain entered in the user’s browser. And if you just type in the IP address, it will bring you only to some kind of generic page instead of the specific site you are requesting.

So What’s the Importance of a Dedicated IP?

Having a dedicated IP is strongly significant, especially, when you have an e-commerce website and have to accept Credit Card payment online that seems too risky if you haven’t ensured the safety. To make it secured, you need to have your own private SSL certificate as a secure e-commerce website must have an SSL certificate to accept credit cards online. And to have private SSL certificate, a dedicated IP is needed. Since you surely do not wish to experience any Credit Card fraud, you will definitely need a dedicated IP.

Another reason to use a dedicated IP is that it is required when you’d like to use anonymous FTP. With anonymous FTP, anyone who uses the FTP software can access files in a special directory of your site. It’s called Anonymous FTP because the user’s name who tries to access remains “anonymous.” Many Web hosting providers require a static IP (dedicated IP) so that the anonymous FTP can function to work properly.

Additionally, what’s better is when your website is inaccessible and you want to access it through FTP or Web browser, you can still do it if you have a dedicated IP even when there is something like domain name propagation periods. You have no need to worry such thing when you use a dedicated IP.

Is There Anything Wrong with Shared IP?

Well actually, there is nothing wrong with shared IP. However, under certain circumstances, using a dedicated IP helps you a little bit more than using a shared IP. For example, when your website shares the same IP address with known spam or adult sites, it may raise a warning flag in search engines. Consequently, some of them may respond by banning the entire IP address from their index.

Of couse, nowadays, search engines are already able to ban anything based on a domain name instead of based on the IP address itself. However, I am sure it is much better that you prepare for precaution by using a dedicated IP for your website. Especially, when your website is a very profitable e-commerce site, which your life and business depend so much on it.

How to Get Dedicated IP?

Most hosts nowadays usually offer dedicated IPs at $2 per dedicated IP to their clients. However, I am gladly telling you that there are hosting companies that already provide free dedicated IPs to their clients. And if you want to save more but get more, I strongly recommend you to get the free ones.

Why do you need to pay for dedicated IPs when you can get them for free?

~Gabrielle Capstick~