Tag Archives: Sem

It’s been around a week or two since I wrote my last blog/article here. Sorry that I missed out to provide you with some information. Well anyway, here I am for you again. Today, I will talk about something that is impossible to be unfamiliar for you, social networking sites.

I bet nobody never heard about that before. Many people register an account for many reasons, some of which can be for friendship, networking, and many even get a relationship or marriage from those. However, don’t just think they are only for those. There are even more benefits (or let’s say profits) you can gain from Social Networking sites, in terms of SEO and SEM purposes.

Search Engine Optimization and Marketing Purposes (Benefits and Profits)

SEO has always been a vital and significant issue when you have your own website, especially when your site is critical and important for your business. That means you will try every way to get yourself gaining more traffic (the most important benefits you get for your site, which will lead to profits later).

How? You can use different techniques combination to increase traffic to your website. You can do it by first researching which social networking sites are widely used and then developing a professional looking profile (Remember! Your profile is the one that grabs the visitors’ attention to your business).

Next, don’t leave it just the way it is! Keep in mind that you MUST always update all the information and the contents on your page. This is how you can communicate new stuffs about your products or services to your target markets and visitors.

You can add links to your particular website page on the social networking site, to generate more traffic and eventually, more profits for your business. You can leave a link to your site everytime you send message to people so they can click on it. And don’t stand alone! Your friends can also help to put a link to your page or your site. All these techniques will get you more traffic and the profits themselves.

Furthermore, if you wish to succeed in social networking, learn to leave your comments on the blogs of other members, with a back link to your website. But remember that your comments must be positive and good ones, not negative comments that will make others have negative impression about you.

In return, all these will surely generate you more number of your website visitors and more business profits. Believe me that social networking has been an effective tool of marketing strategies of many companies. When you decide to trust and do this, you will not regret it.

Which Social Networking Sites You Must Use

There is no exact one of which you really have to use as there have been too many social networking sites nowadays. You just need to choose the one that is suitable to your business needs and comforts, but especially, one that is popular and high-traffic with millions of members.

Some that I know very popular these days are Facebook and Myspace, which keep growing their members, popularity, and traffic in number. And there are also Twitter and Linked In for professional use. You can always choose one that you’d like to use, or better, you can use more than one.

When you feel they are not enough, you can always try to check more list here to get those you prefer to use. If you haven’t used any, better start now for your own good. Anyway, being late is still better than never… So, let’s get it started now!

~Gabrielle~

When your site seems to be your whole life, SEO and SEM are no longer unfamiliar in your ears. However, do you really notice that they are different “roads” to take although they share the same idea, to drive more traffic to your site? Have you figured out which one to use for improving your site traffic? Or, deciding the best is still a big question mark for you? If so, let me help you erase all the confusion.

How is the Idea of Search Engine Optimization (SEO)?

Everybody must have the picture of what SEO is in your mind. Nevertheless, nothing wrong to review it again. Frankly speaking, SEO refers to the strategies of increasing traffic site with appropriate keywords or tags, site design and structure, coding, or whatever directed to natural site optimization to target different search types such as usual search, image search, or others.

SEO is done through the calculation of mathematics, computer languages, and linguistics to define what people search for and to attract more clicks on a website. It basically aims to improve the site rank in search engines, especially those leading search engines such as Yahoo, Google, or Microsoft. Why do you think rank is important? Very simple. The higher your site rank is, the better chance for attracting more visitors. And the higher traffic your site has, the higher your chance to grow your business and gain success.

And what about Search Engine Marketing (SEM)?

People say that SEM is almost or exactly the same with SEO since they share the same purpose, to drive more traffic. However, when you dig deeper, you will know they work on different paths. When SEO has stuffs to do with coding, computing languages, calculation, designs, and structures (simply free of charge if you can do it by yourselves), SEM already includes SEO and paid listing or inclusion. You get what you pay for. Webmasters define SEM as internet marketing strategies.

This term, SEM, didn’t appear suddenly. SEO developed as SEM when it began to expand the strategies into marketing and advertising chances, pioneered by leading search engines such as Google, Yahoo, Microsoft, by paying some amount of money to get included or listed. These are obviously beneficial for your site traffic. You pay and they’ll do the job for you. When you decide to use SEM, that will cover all possibilities to increase your site traffic and rank, involving payment for inclusion in search engines and listing in directories, online marketing strategies, and the SEO itself.

To Decide which One…

This now depends on how far the online success you want to achieve. It is now very crystal clear that both are very essential for your website revenues. There is none that  is exactly the best. The combination between them will be a great chance for you to develop online. What you need to do is calculating how much budget you want to spend since SEM is more costly than SEO only. However, money does talk. You can say that what you pay is what you get.

-Gabrielle Capstick-