Tag Archives: Search Engine

As it has been mentioned for so many uncountable times, SEO is something you can’t miss when you have a website. Every website owners must maximize their SEO strategy to succeed in online world. Unfortunately some still do not really care too much about this issue.

Some others put their own efforts to succeed their SEO strategies. And some others are sure that SEO is  too deep and complicated to do by their own. They prefer to either hire their own SEO consultant or use an SEO company service. But what’s the importance of using a third party SEO service?

The Difference when You Use an SEO Service Provider

Using an SEO service provider or SEO company or SEO consultant, they will ensure to keep updated with the latest trends in search engine industry. They will optimize your web pages or your campaign with the right strategies so you won’t lose rankings. This is an everlasting process that has no ending. It is a full time occupation that will always need their focus to work on.

Besides, with an SEO service provider, your site will be submitted wisely. There will be reports on ranking to show you site position in various search engine. If you have bad ranking or even no ranking at all, an SEO company will know how to adjust and resubmit your website. This submission is not just a blind submission. Instead, they will submit manually without automated softwares as many top search engines don’t like automated submission.

Even better, using an SEO service provider, you will have not only detailed ranking reports but also  web site traffic reporting to keep you updated with your website traffic. This helps you to see the traffic you receive and where they come from. It is really important for your website growth and profit measurement.

Additionally, they let you know the whole process during the entire process. This means they will explain the steps to you with the proper understandable terms. They will not only work for you to reach the success of your website SEO but also make you understand on how you get there.

And now, whether to use an SEO company/consultant or not is fully your own decision. You can either use any of them or do it yourself.

Search engine is the savior for internet browsers. We use it to find anything we need in the internet – information, pictures, anything you need. If you are a real internet browser, you won’t be able to live without search engine.

And as everybody knows, Google is the king of search engines. When you are looking for something in the internet, people would rather say to you “google it” than “msn it or yahoo it”. However, have you heard that people are questioning if there’s gonna be another search engine to compete Google?

What’s New?

When people are now questioning if there will be a new search engine to compete google, Microsoft is going to update Live Search into Bing. They say it will bring you a better searching experience, including the ability to provide instant answers and a simpler but more colorful interface.

But with those new tools, I guess we all will say, Google has provided us with those. So, what do we actually really need in a perfect and complete search engine?

Perfect and Complete Search Engine

As far as I have experienced and concluded, a great search engine should be:

Complete: this means you can find everything you need here, any information or any picture.

Updated: this means when there are any new information or new websites, they will be indexed quickly.

Quick: this means results are given quickly and fast.

Relevant: this means it gives relevant results based on the keywords we type.

When a search engine is able to do all these, they are perfect for me.

14th of February. It is one of the days of the year when everyone celebrate and remember to shower their beloved ones with care and meaningful gifts. In the streets, you see guys stopping by the corner florist to purchase a bouquet of roses. Downtown, shops at every corner are offering valentine discounts for every item possible. Even online stores are jumping on the bandwagon.

As a matter of fact, it is the ecommerce cousins that fare better, especially in tough economic times like now. This is because customers tend to get bigger discounts online. Just in 2008 alone, online Valentine’s Day sales revenue reaches the $1 billion mark.

So, if you were planning to start an online ecommerce store, this could be the perfect time for you to market your products!

Anything that Sell Well…

You can sell apparels, photo frames, poetic gift cards, photo-printed mugs, lovely gift boxes, and many more!… But don’t just stop with the traditional ones.  Electronic gadgets such as PDA, pink iPods (and its accessories), digital cameras, MP3 players, laptops, and the ever increasingly popular netbooks are top choices too.

Promoting Your Online Presence

You need to get the word out! And there are various methods to do just that.

Search Engine Optimization

Optimize your online ecommerce store by researching the appropriate keywords to use. When your website is search engine ready, update your e-commerce site by placing your best offers at the home page. Also provide clear important information on every page such as the last shipping dateline. You also need to update about available and unavailable items. It will be even better to customize a search tool for visitors to browse and narrow their search results by gift recipient, personality, price, or category so they will find exactly what they really want.

Email Marketing

If you already have your customer based, this can be the easiest way to spread the word. You should improve your email marketing words to create urgency of the benefits of getting things done far before the last minutes. Send reminder emails until the Valentine’s Day itself to recipients who might haven’t read the previous messages. To help your marketing, cooperate with affiliates and inform them for products or banners in their websites. Two people working are always better than one. The heaviest Valentine’s sales days will be around one week before February 14. Include the latest dates possible for shipping to ensure that they won’t receive their gift items late.

Social Media

Another option to campaign your Valentine’s offers can be done through the most famous social networking site nowadays, Facebook. Facebook enables you to have simple advertisements for online marketing. You can customize your targets’ gender, location, age, relationship status, or interests. You can feel relieved as the advertisement delivery is accurate. And just for additional information, Facebook users navigate from newsfeed to profile to applications.

Advertising on applications is also effective in Facebook. Some of the most popular applications  for  males include SuperPoke, iLike, Texas Hold ‘Em Poker, PetrolHead, Vampires, Slayers and Werewolves, are you interested, meet new people, hot cute or okay, or hot bids.

Of course with so many items to sell, you may want to start early so that your customers have enough time to choose the appropriate gift. So start it now don’t wait to the last minutes!

Basically nowadays, since http 1.1, one IP address can host many domain names. For examples: abc.com, def.com, ghi.com, etc are shared in one IP address like 77.898.232.10. This has been common and transparent to most users.

To know how many domains are hosted in one IP, you can reverse your IP address and use domain check. Reversing IP is the easiest way to find all the .com, .net, .org, .biz, .us, and .info domains hosted on one IP address. Enter an IP address and you will get the list of domains hosted on the same IP.

What is actually the purpose of it? It is definitely because shared IP, used for many domains, affects  your site from the purpose of SEO and website filtering issue. How is it so?

From SEO Purpose

One method done by popular search engines like google, yahoo, msn, etc of detecting a website is based on its IP address. Usually, if websites are in the same IP address, search engines will consider that it is most likely they are operated by the same individual.

So unfortunately, search engines will devalue links from web sites pointing to other web sites hosted on the same IP address. On the contrary, search engines will highly value links from web sites hosted on different IP addresses as they consider the domains are operated by different individuals.

However, an outstanding Search Engine Optimizer will be able to ensure that all of their domains are registered under different registrars with different registrants. They do not use the same template on more than one web site and erase all traces showing that their sites are operated by the same individual.

But anyway, it will be better to prepare for precautions right?!

And from Website Filtering Issue,

Usually, many domain names that are hosted within the same IP address (shared IP) will  also gain problems when there is website filtering based on IP address. Why? It is because when a website is blocked based on its IP address, it will result on overblocking of the other websites hosted under the same IP too. Shared IP host many domain names. That means if one website is blocked based on its IP, the others will get blocked too as they share the same IP.

Take as an example when abc.com contains adult contents in the websites. And when there’s website filtering to block adult sites based on IP address, the other websites in the same IP will also be blocked. No matter they have no pornography at all, they will also get the effect from overblocking as they share the same IP. I am sure you have no willing of this happening to your website.

So What?

Well, if you think your site is unimportant, then no need to consider about it. However, if your website is very critical and all your life is in it, I suggest that reversing IP is very necessary to be done to find out what other domains are hosted under that same IP, IF your site is hosted within a shared IP address.

~Gabrielle Capstick~

For those who are familiar with website monitoring services, I bet you all must know about AWStats, an open source web analytics tool for analyzing data from internet services like web, streaming media, FTP server, or mail with graphical analysis. With AWStats, you can get outstanding benefits since it provides complete reports, analysis, and ready to use features that help perform your site well. Curious about how it helps for your site growth? Have a look at its wonderful features and offers.

Complete Tracking and Full Log Analysis for Your Site

Willing to know how the progress of your site is from time to time? You can check number of visits; visit durations; most viewed, entry, and exit pages; visits of robots, worms attacks, keywords to find your site in search engine, how many times your site is added to favorite bookmarks, and many more by using AWStats monitoring tool. Nothing to worry about losing any site progress that may happen when you use this tool. With the complete analysis, you will know how your site performs and how accessible it is to users whether it is hourly, daily, weekly, monthly, or yearly visit report.

Checking HTTP Error Pages

Additionally, AWStats monitoring tool is able to check HTTP pages like HTTP error pages including 404,403, 301, 400, 302, 206, 401, etc happening to your website when someone tries to click it. Sometimes users often find these types of error pages and might get confused. By using AWStats, you can know how much these error codes are shown when users visit your website so that you can improve your site for better future performance since you don’t want your users or potential users leave your site forever, right?

With these awesome features, I bet you are now convinced to use it for your site. However, some of you surely still doubt about how to use it well if you don’t know technical skill. On the contrary, I’m sure you don’t want to lose any of these profitable offers just because of technical stuff.

Still Doubting Since You Don’t Know Any Technical Skill?

Proper web log analysis tool configuration and report interpretation surely requires a bit of technical and business knowledge that not all people expertise in the subjects. However, don’t bother about this since AWStats provides us with complete documentation that will guide us clearly about its enormous features, how to set up and configure, and also some interesting topics such as AWStats comparisons with other log analyzer, FAQ, or troubleshooting matter. Even more, AWStats also provides us with user community forum in which all its users can share their knowledge, ask whatever comes to their mind, and get solutions for their problems in using AWStats by communicating with other users and helping each other. You just have to create a forum account and post a thread every time you have inquiries and many will be pleased to help you.

What Should You Do Next?

Considering there are so many genuine pluses AWStats can offer for your site, be sure that it is very profitable for you to use this tool for monitoring your site if your business depends on your site. Don’t waste more time to rethink more since we all know every single second is valuable for achieving your online goals.

-Gabrielle Capstick-