Tag Archives: Search Engine Optimization

What is SEO?

SEO is the abbreviation of Search Engine Optimization and it is a process to bring relevant visitors to your site by following the rules and regulations of search engines. The traffic which comes through SEO is unpaid, it is known as natural traffic or organic traffic.

Whenever you enter a question in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit internet sites that are at the top of this kind of list as they understand those to be more relevant to the query. If you’ve ever wondered why many of these websites rank better than the others then you need to know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a method which helps search engines locate and rank your website higher than the millions of other sites in response to a search query. Search engine optimization thus helps you acquire traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

How Search Engines Work

The first basic reality you need to know to learn Search engine optimization is that search engines usually are not humans. While this might be obvious for everybody, the actual differences between how humans and search engines view web pages are not same. Unlike humans, engines like google are text-driven. Although technology advances rapidly, search engines are far from smart creatures that can notice the beauty of a cool design or enjoy the seems and movement in movies. Instead, search engines like google crawl the Web, looking at particular site products (mainly text) to obtain an idea what a website is about. This short explanation is not the many precise because as we will see next, search engines carry out several activities to be able to deliver search results : crawling, indexing, processing, calculating relevancy, as well as retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

When you own a website, you don’t just build and develop it the way you want without some good knowledge, especially when it is not just a personal website. Search Engine Optimization is all you need to have a successful online home.

But wait, there are two SEOs that you need to achieve, on page and off page. Before your website is fully furnished, start with on page SEO. Maybe some of you question what the difference between those SEOs are. Well, here they are.

On Page SEO
On page means that you need to do the SEO on your pages in your websites. How? Optimize your keywords, web contents, designs, title tags, meta tags. After you have decided your what your website is all about, you need to arrange those stuffs properly on your website.

At the main page, it is better to target and put the proper and strong keywords.  Put the proper heading tags from h1 to h7, commonly used in most web pages to emphasize on key points. And on these heading tags, include your key phrases to grab search engines’ attention. You can add some formats to the tags too such as bold or italics, that helps to strengthen the key phrases.

If you use images in your website, make sure that you include img alt tags to include keyword phrases. It is used along with image tag to inform the visitors about the image when the website is used in non-compatible browsers. This is an important tip for on page SEO.

File names and folders used in your website are also crawled by search engine robots. Using keyword rich folder names and file names will greatly help search engines to index your website for those specific keywords. By optimizing on page strategies, it is an efficient start up to succeed your SEO strategies.

Off Page SEO
Off page means that you do all you can to optimize your website outside the web pages element (off page). And this can be done through the right set of strategies as I once wrote in my blog earlier.

Simply, you have to promote your sites in other websites or build your credibility in online world. Try to write good content articles and submit them to articles websites with back links to your own websites. When readers like what you write and feel helped, they will be curious to visit your website.

Also, try to join forum websites suitable to your website. Do some helpful postings and provide the right answers or solutions to people participating there. Publish your signature with backlinks to your sites will gain you traffic to your website and help your SEO off the page.

Additionally, you can include your website to some directory websites or do social bookmarking and social networking as the publicity of your online existence. All of these are simple but effective strategies for off page SEO.

Both on page and off page strategies are very significant in succeeding your SEO. To exist successfully in online world, you must do these two steps. First is on page. Then, you  perfect it with the off page SEO.

~Gabrielle~