Tag Archives: Newsletter

Email marketing campaigns have been very popular nowadays in promoting your company updates, new products, and new services to your subscribers. You send newsletters to their emails whenever you need to so they will keep updated to what’s going on with you.

However, do you really think it is now still easy to get through your subscribers’ emails when there have been spam filters to protect their inboxes from spam emails? Telling you the truth, it is not. Email spam filters are able to consider your emails as spams just by concluding from the words you use in your email marketing campaigns.

This means there are words you must pay attention carefully in composing your emails to your subscribers as they can trigger spam filters to block the emails right away before reaching the inbox. What are the words and how to avoid this situation?

Some MUST-PAY-ATTENTION Words
In your email marketing campaigns, here are some words that you absolutely must pay attention to if you consider using them. They include – reverses aging (3.37), hidden assets (3.28), stop snoring (3.26), free investment (3.19), dick up dirt on friends (3.12), stock disclaimer statement (3.04), Multi Level Marketing (3.01), compare rates (2.83), cable converter (2.75), claims you can be removed from the list (2.70), removes wrinkles (2.69), compete for your business (2.57), free installation (2.51), free grant money (2.50), auto email removal (2.36), collect child support (2.33), free leads (2.29), amazing stuff (2.26), tells you it’s an ad (2.21), cash bonus (2.20), promise you …! (2.15), claims to be in accordance with some spam law (2.11), search engine listings (2.09), free preview (2.07), credit bureaus (2.03), no investment (2.01),  and serious cash (2.00).

Even the number keeps increasing and the spam words keep add up further and more. You can check more suspected spam words list here. To solve these triggering words issue, there are few things you can do about it.

Choose the right words selection
Be sure to prioritize on keeping your newsletters the most professional they can be! Spam filters analyze emails by the words used. So this means, you need to avoid using words that are very heavy spam trigger keywords.

Make a Good Formatting
You must keep your email formatting simple and professional. For example, don’t use too many different colors, fonts, sizes, or images as this will result to spam filtering. So, it is better to have your email clean. Just use 2 or 3 different fonts and sizes and that will be enough.

Use Consistent Newsletter Template

In creating your newsletters, you better have a template if you send newsletters routinely, like let’s say once a month, which is an acceptable frequency to send newsletters. By using template, it will ensure that your newsletters have its own style as they have the same look and feel. If your email newsletters have the same style, it will help you to avoid spam filter system. Additionally, it will provide you with professionalism and good branding to your newsletters.

Provide Unsubscribe and Contact Information
Remember to provide a way for the readers unsubscribe in the newsletters you send as if you don’t,  it is considered illegal in some countries, which is also an instant sign of spam. You must include any contact information, either phone, fax, or address, to show the confidence  of your email and company too. This contact information is useful in case there is any potential customer who’d like to contact you.

Do Mailing Test before You Send

The last step to ensure that your emails do not enter spam filters is by testing it first before you finally send them. For example, you can try to send the newsletters first to some email accounts  of yours with spam filters. If the newsletters do not go to inbox and are sent to junk folder, that means your email newsletters still have things to fix first before you can send them to your subscribers and you have to solve it.

So, starting from now on, you can ensure that your email marketing campaigns work perfectly without having to be restricted by the spam filtering system.

~G4br13lle~

Many people have questioned about link buildings for their websites. What is it? Who can do it? When is the right time to do it? Where can we do it? Why is it needed? How to do it? These are the common questions about it. Well, for me to say, I dare to guarantee that it is very significant for your own websites’ growth. Let us now dig into it deeper.

What is Link Building?

Technically, link building means the process of creating links to websites to gain popularity and website traffic. By building links, we can get quality websites to link to our own websites. It is just that simple.

Who Can Do It?

What makes it easier and simpler is everybody can do it. It doesn’t require special certain people to do it. No more requirements needed but knowing the strategies only. As long as you know exactly how to do it, just D-I-Y (Do it Yourself) and don’t wait others to start it for you.

When Is the Right Time for Link Building?

No exact time! Do it whenever you want. Do it whenever you have spare time (if your websites are not that important). And do it by sparing your valuable time if you know that your website is very valuable for you. The time depends on yourself and just you.

Where Can We Do It?

The best places for you to build links back to your websites are forum websites, articles sites, press release sites, newsletter sites, social bookmark sites, directory listing sites, and even in blog posting comments. There are many right places to do it as long as you know where.

But Why Is it Needed (What’s so Important about It)?

Definitely it is important! By building links back to your own websites, the most basic is you can increase your websites’ traffic and popularity. But there is even more on the reasons why you need it. With link building, you can get quality traffic from relevant sites that surely increases your sales.

Also, if you succeed to produce high quality incoming links, your websites will be respected as valuable resource that people can trust. The point of that is it helps to create the visibility and credibility of your sites. And remember, by building links in many places, your websites will obtain wider search engine exposure, meaning that It helps your websites to be indexed by search engines.

So How to Do it?

Now that you’ve found out where to do, just one more knowledge needed, which are the ways to build the links. First, you can build your website links by replying to forum posting or threads. Post helpful and quality replies, with your company signature and website link included. The more you reply in quantity and the more quality you have in your replies, the more traffic and credibility you’ll have.

Second, you can write quality articles or blogs about any good topics or your industry topics, press releases and newsletters about your company updates. Submit them to articles, press releases, and newsletter sites with links back to your websites. If people like your articles, press releases, or newsletters, they will click the link and visit your sites. More website traffic and credibility are in your hand.

Another alternative is by social bookmarking your websites or list them to directory websites. You can use social bookmarking sites like Stumbleupon, Delicious, Digg, and many more, with which you can bookmark your web pages that link to your websites. Bookmark your web pages, articles, press releases, blogs, newsletters and all members or visitors of the social bookmarking sites can see them and click back to the links to your websites.

Or, list your websites in directory websites either the free or paid ones. The more you list your websites and the more popular directory websites you use, the better traffic too you gain for your websites.

Even, you maybe never thought about this, blog posting comments! Posting comments to people’s blogs with link back to your site is also effective. But remember once again, quality and not quantity is required. Don’t post any comments just to gain many link back when it is pointless as readers will get annoyed rather than impressed.

After you have just learned more about link building, it is now the time to practise and optimize it for your website and traffic.

~Gabrielle~