Tag Archives: Marketing

Email marketing campaigns have been very popular nowadays in promoting your company updates, new products, and new services to your subscribers. You send newsletters to their emails whenever you need to so they will keep updated to what’s going on with you.

However, do you really think it is now still easy to get through your subscribers’ emails when there have been spam filters to protect their inboxes from spam emails? Telling you the truth, it is not. Email spam filters are able to consider your emails as spams just by concluding from the words you use in your email marketing campaigns.

This means there are words you must pay attention carefully in composing your emails to your subscribers as they can trigger spam filters to block the emails right away before reaching the inbox. What are the words and how to avoid this situation?

Some MUST-PAY-ATTENTION Words
In your email marketing campaigns, here are some words that you absolutely must pay attention to if you consider using them. They include – reverses aging (3.37), hidden assets (3.28), stop snoring (3.26), free investment (3.19), dick up dirt on friends (3.12), stock disclaimer statement (3.04), Multi Level Marketing (3.01), compare rates (2.83), cable converter (2.75), claims you can be removed from the list (2.70), removes wrinkles (2.69), compete for your business (2.57), free installation (2.51), free grant money (2.50), auto email removal (2.36), collect child support (2.33), free leads (2.29), amazing stuff (2.26), tells you it’s an ad (2.21), cash bonus (2.20), promise you …! (2.15), claims to be in accordance with some spam law (2.11), search engine listings (2.09), free preview (2.07), credit bureaus (2.03), no investment (2.01),  and serious cash (2.00).

Even the number keeps increasing and the spam words keep add up further and more. You can check more suspected spam words list here. To solve these triggering words issue, there are few things you can do about it.

Choose the right words selection
Be sure to prioritize on keeping your newsletters the most professional they can be! Spam filters analyze emails by the words used. So this means, you need to avoid using words that are very heavy spam trigger keywords.

Make a Good Formatting
You must keep your email formatting simple and professional. For example, don’t use too many different colors, fonts, sizes, or images as this will result to spam filtering. So, it is better to have your email clean. Just use 2 or 3 different fonts and sizes and that will be enough.

Use Consistent Newsletter Template

In creating your newsletters, you better have a template if you send newsletters routinely, like let’s say once a month, which is an acceptable frequency to send newsletters. By using template, it will ensure that your newsletters have its own style as they have the same look and feel. If your email newsletters have the same style, it will help you to avoid spam filter system. Additionally, it will provide you with professionalism and good branding to your newsletters.

Provide Unsubscribe and Contact Information
Remember to provide a way for the readers unsubscribe in the newsletters you send as if you don’t,  it is considered illegal in some countries, which is also an instant sign of spam. You must include any contact information, either phone, fax, or address, to show the confidence  of your email and company too. This contact information is useful in case there is any potential customer who’d like to contact you.

Do Mailing Test before You Send

The last step to ensure that your emails do not enter spam filters is by testing it first before you finally send them. For example, you can try to send the newsletters first to some email accounts  of yours with spam filters. If the newsletters do not go to inbox and are sent to junk folder, that means your email newsletters still have things to fix first before you can send them to your subscribers and you have to solve it.

So, starting from now on, you can ensure that your email marketing campaigns work perfectly without having to be restricted by the spam filtering system.

~G4br13lle~

14th of February. It is one of the days of the year when everyone celebrate and remember to shower their beloved ones with care and meaningful gifts. In the streets, you see guys stopping by the corner florist to purchase a bouquet of roses. Downtown, shops at every corner are offering valentine discounts for every item possible. Even online stores are jumping on the bandwagon.

As a matter of fact, it is the ecommerce cousins that fare better, especially in tough economic times like now. This is because customers tend to get bigger discounts online. Just in 2008 alone, online Valentine’s Day sales revenue reaches the $1 billion mark.

So, if you were planning to start an online ecommerce store, this could be the perfect time for you to market your products!

Anything that Sell Well…

You can sell apparels, photo frames, poetic gift cards, photo-printed mugs, lovely gift boxes, and many more!… But don’t just stop with the traditional ones.  Electronic gadgets such as PDA, pink iPods (and its accessories), digital cameras, MP3 players, laptops, and the ever increasingly popular netbooks are top choices too.

Promoting Your Online Presence

You need to get the word out! And there are various methods to do just that.

Search Engine Optimization

Optimize your online ecommerce store by researching the appropriate keywords to use. When your website is search engine ready, update your e-commerce site by placing your best offers at the home page. Also provide clear important information on every page such as the last shipping dateline. You also need to update about available and unavailable items. It will be even better to customize a search tool for visitors to browse and narrow their search results by gift recipient, personality, price, or category so they will find exactly what they really want.

Email Marketing

If you already have your customer based, this can be the easiest way to spread the word. You should improve your email marketing words to create urgency of the benefits of getting things done far before the last minutes. Send reminder emails until the Valentine’s Day itself to recipients who might haven’t read the previous messages. To help your marketing, cooperate with affiliates and inform them for products or banners in their websites. Two people working are always better than one. The heaviest Valentine’s sales days will be around one week before February 14. Include the latest dates possible for shipping to ensure that they won’t receive their gift items late.

Social Media

Another option to campaign your Valentine’s offers can be done through the most famous social networking site nowadays, Facebook. Facebook enables you to have simple advertisements for online marketing. You can customize your targets’ gender, location, age, relationship status, or interests. You can feel relieved as the advertisement delivery is accurate. And just for additional information, Facebook users navigate from newsfeed to profile to applications.

Advertising on applications is also effective in Facebook. Some of the most popular applications  for  males include SuperPoke, iLike, Texas Hold ‘Em Poker, PetrolHead, Vampires, Slayers and Werewolves, are you interested, meet new people, hot cute or okay, or hot bids.

Of course with so many items to sell, you may want to start early so that your customers have enough time to choose the appropriate gift. So start it now don’t wait to the last minutes!

When your site seems to be your whole life, SEO and SEM are no longer unfamiliar in your ears. However, do you really notice that they are different “roads” to take although they share the same idea, to drive more traffic to your site? Have you figured out which one to use for improving your site traffic? Or, deciding the best is still a big question mark for you? If so, let me help you erase all the confusion.

How is the Idea of Search Engine Optimization (SEO)?

Everybody must have the picture of what SEO is in your mind. Nevertheless, nothing wrong to review it again. Frankly speaking, SEO refers to the strategies of increasing traffic site with appropriate keywords or tags, site design and structure, coding, or whatever directed to natural site optimization to target different search types such as usual search, image search, or others.

SEO is done through the calculation of mathematics, computer languages, and linguistics to define what people search for and to attract more clicks on a website. It basically aims to improve the site rank in search engines, especially those leading search engines such as Yahoo, Google, or Microsoft. Why do you think rank is important? Very simple. The higher your site rank is, the better chance for attracting more visitors. And the higher traffic your site has, the higher your chance to grow your business and gain success.

And what about Search Engine Marketing (SEM)?

People say that SEM is almost or exactly the same with SEO since they share the same purpose, to drive more traffic. However, when you dig deeper, you will know they work on different paths. When SEO has stuffs to do with coding, computing languages, calculation, designs, and structures (simply free of charge if you can do it by yourselves), SEM already includes SEO and paid listing or inclusion. You get what you pay for. Webmasters define SEM as internet marketing strategies.

This term, SEM, didn’t appear suddenly. SEO developed as SEM when it began to expand the strategies into marketing and advertising chances, pioneered by leading search engines such as Google, Yahoo, Microsoft, by paying some amount of money to get included or listed. These are obviously beneficial for your site traffic. You pay and they’ll do the job for you. When you decide to use SEM, that will cover all possibilities to increase your site traffic and rank, involving payment for inclusion in search engines and listing in directories, online marketing strategies, and the SEO itself.

To Decide which One…

This now depends on how far the online success you want to achieve. It is now very crystal clear that both are very essential for your website revenues. There is none that  is exactly the best. The combination between them will be a great chance for you to develop online. What you need to do is calculating how much budget you want to spend since SEM is more costly than SEO only. However, money does talk. You can say that what you pay is what you get.

-Gabrielle Capstick-