Tag Archives: Advertising

Nobody doesn’t know online quizzes. They spread everywhere on the net and for you internet browsers, you must have been used to them. Yes, I know they are very fun to take. You can find out your real personality, suitable career, soulmate, etc that I am sure most people are interested to figure them out.

However, behind those funs, have you ever noticed the purposes of the quizzes creators behind the quizzes? Online quizzes are not created not only for your own fun time. There are more than just fun for them. It’s time for you to understand and be conscious about that.

Advertising

Advertising is the basic reason why someone will create online quizzes. They won’t give you the quizess if they do not want to advertise their products and services to you. With those quizzes they get to know you better, your details, your information, and they will know how to reach you. With your details, they have a way to be connected to you.

For example, there is a quiz that implicitly make you spill out all of your sensitive information such as your family, age, or healthy habits; you then give them answers and when they detect any signs of depression from you, that will lead you to drug or medicine companies.

Many people have experienced this type of advertising. Even, some of my friends experienced it before. They answer questions with details, physical questions like your age, weight, height or emotional ones like what you feel in this kind of situation, what you will do when this happens, and so on. Right after they are processing to the result, all they found are just advertisements links.

Money

Who doesn’t need money? Gaining your data is just the first step. Getting to your money access will be their final aim to achieve. Mostly, they put effort on this by trying to increase your curiosity to receive your online quiz result. They don’t let you know at first that you need to pay for some amount when you start the quiz. You will find out about that by the end of the quiz when you are clicking to get the result.

One of clear examples is the one usually happening with online IQ or personality online quizzes. Everybody is surely interested in knowing their potentials and personalities. Filling your data, answering the questions, processing to the result, and getting no result but requesting you to submit some amount of payment to their accounts so you can have your quizzes result.

It’s true. Maybe there is one or two that is not like that and they will give you the online quizzes result directly. However, the more you answer online quizzes, the more you’ll find out that all I am saying is true. I am not forcing you to believe me. Instead, you just need to prove it yourself.

For me, online quizzes are not fully for our own fun. There is more behind them, which the creators are willing to get from us. So, prepare yourself to face this when you experience it later.

~Gabrielle~

14th of February. It is one of the days of the year when everyone celebrate and remember to shower their beloved ones with care and meaningful gifts. In the streets, you see guys stopping by the corner florist to purchase a bouquet of roses. Downtown, shops at every corner are offering valentine discounts for every item possible. Even online stores are jumping on the bandwagon.

As a matter of fact, it is the ecommerce cousins that fare better, especially in tough economic times like now. This is because customers tend to get bigger discounts online. Just in 2008 alone, online Valentine’s Day sales revenue reaches the $1 billion mark.

So, if you were planning to start an online ecommerce store, this could be the perfect time for you to market your products!

Anything that Sell Well…

You can sell apparels, photo frames, poetic gift cards, photo-printed mugs, lovely gift boxes, and many more!… But don’t just stop with the traditional ones.  Electronic gadgets such as PDA, pink iPods (and its accessories), digital cameras, MP3 players, laptops, and the ever increasingly popular netbooks are top choices too.

Promoting Your Online Presence

You need to get the word out! And there are various methods to do just that.

Search Engine Optimization

Optimize your online ecommerce store by researching the appropriate keywords to use. When your website is search engine ready, update your e-commerce site by placing your best offers at the home page. Also provide clear important information on every page such as the last shipping dateline. You also need to update about available and unavailable items. It will be even better to customize a search tool for visitors to browse and narrow their search results by gift recipient, personality, price, or category so they will find exactly what they really want.

Email Marketing

If you already have your customer based, this can be the easiest way to spread the word. You should improve your email marketing words to create urgency of the benefits of getting things done far before the last minutes. Send reminder emails until the Valentine’s Day itself to recipients who might haven’t read the previous messages. To help your marketing, cooperate with affiliates and inform them for products or banners in their websites. Two people working are always better than one. The heaviest Valentine’s sales days will be around one week before February 14. Include the latest dates possible for shipping to ensure that they won’t receive their gift items late.

Social Media

Another option to campaign your Valentine’s offers can be done through the most famous social networking site nowadays, Facebook. Facebook enables you to have simple advertisements for online marketing. You can customize your targets’ gender, location, age, relationship status, or interests. You can feel relieved as the advertisement delivery is accurate. And just for additional information, Facebook users navigate from newsfeed to profile to applications.

Advertising on applications is also effective in Facebook. Some of the most popular applications  for  males include SuperPoke, iLike, Texas Hold ‘Em Poker, PetrolHead, Vampires, Slayers and Werewolves, are you interested, meet new people, hot cute or okay, or hot bids.

Of course with so many items to sell, you may want to start early so that your customers have enough time to choose the appropriate gift. So start it now don’t wait to the last minutes!

Website has been a common stuff for computer users. Almost everybody who uses computer has it. They develop and design it for multiple use; either it is personal, business, family websites, or etc. However, how many of them have maximized it to rake their instant revenue if they have no goods or services to sell? In fact, there are profitable funs you can gain from owning a website.

The first you can do from your website, as everybody knows, is of course selling your own goods or services in your website. With a website, you can build your online store and optimize your SEO and SEM, so Internet addicts can find your site easily, visit, and buy your products if they are interested or need them. And next thing you’ll realize is money rolls into your bank account. But still, use the proper and safe payment gateways when you decide how you will accept online payment from your customers. You can use those like authorize.net or PayPal, which is safer for you and your customers.

And instead of only selling goods and services to get your income, you can also use your website to offer advertising service. This means you have companies who would like to advertise in your website by placing their banners. Mostly, to make others interested in advertising in your website, you should ensure your website is well-known and has credibility as even you, yourself, will not be willing to advertise in unknown websites I am sure.

To get advertising contracts, you can start by joining affiliate programs of those big companies and be their affiliate. From it, you can earn your own commission and also increase popularity plus credibility of your website. The commission itself depends on each companies’ policy. Here, in Host Department, we offer you 25% commission of the total web hosting plan sale you can get for us.

Well, anyway, back to the topic, if your website has won credibility and popularity, you can set up your own advertising Service Level Agreement on how much you can earn from the advertisements you place in your website. There are few conditions you can apply for your advertising service, on when you deserve your payment.

Receive your money from payment per impression (CPM or Cost Per Thousand, which is M in latin numeral). This means you’ll get paid based on how many times the advertisement’s banner is displayed on your site. For example, if you set $20 CPM, it means you get twenty bucks every 1000 times the advertisement’s banner is displayed in your website.

Or, you can get paid per click. This means everytime visitors of your website click the advertisement’s banner in your website, you will receive payment per how many times they click on the banner. Nevertheless, it depends on how attractive the banner is or how high the traffic of your site is.

High traffic site will have a higher chance to be clicked than the lower traffic one. Also, you can earn better result if you carefully select the design of the banners to match your target audiences or website visitors so they will be attracted to click it.

Lastly, you also can get payment per sale (pay per sale). But this means you will only earn money if your visitors click through the banner and purchase any product from the advertiser or register for the service. Remember, just like pay per click, you receive better result if you carefully select the advertisers’s banner to suit your website’s visitors and increase your website traffic.

So now, let’s not neglect your website just as it is. Earn whatever you can get from it!

~Gabrielle~

When your site seems to be your whole life, SEO and SEM are no longer unfamiliar in your ears. However, do you really notice that they are different “roads” to take although they share the same idea, to drive more traffic to your site? Have you figured out which one to use for improving your site traffic? Or, deciding the best is still a big question mark for you? If so, let me help you erase all the confusion.

How is the Idea of Search Engine Optimization (SEO)?

Everybody must have the picture of what SEO is in your mind. Nevertheless, nothing wrong to review it again. Frankly speaking, SEO refers to the strategies of increasing traffic site with appropriate keywords or tags, site design and structure, coding, or whatever directed to natural site optimization to target different search types such as usual search, image search, or others.

SEO is done through the calculation of mathematics, computer languages, and linguistics to define what people search for and to attract more clicks on a website. It basically aims to improve the site rank in search engines, especially those leading search engines such as Yahoo, Google, or Microsoft. Why do you think rank is important? Very simple. The higher your site rank is, the better chance for attracting more visitors. And the higher traffic your site has, the higher your chance to grow your business and gain success.

And what about Search Engine Marketing (SEM)?

People say that SEM is almost or exactly the same with SEO since they share the same purpose, to drive more traffic. However, when you dig deeper, you will know they work on different paths. When SEO has stuffs to do with coding, computing languages, calculation, designs, and structures (simply free of charge if you can do it by yourselves), SEM already includes SEO and paid listing or inclusion. You get what you pay for. Webmasters define SEM as internet marketing strategies.

This term, SEM, didn’t appear suddenly. SEO developed as SEM when it began to expand the strategies into marketing and advertising chances, pioneered by leading search engines such as Google, Yahoo, Microsoft, by paying some amount of money to get included or listed. These are obviously beneficial for your site traffic. You pay and they’ll do the job for you. When you decide to use SEM, that will cover all possibilities to increase your site traffic and rank, involving payment for inclusion in search engines and listing in directories, online marketing strategies, and the SEO itself.

To Decide which One…

This now depends on how far the online success you want to achieve. It is now very crystal clear that both are very essential for your website revenues. There is none that  is exactly the best. The combination between them will be a great chance for you to develop online. What you need to do is calculating how much budget you want to spend since SEM is more costly than SEO only. However, money does talk. You can say that what you pay is what you get.

-Gabrielle Capstick-