Facebook is known to have cultivated into the one of the biggest (if not necessarily the biggest) social networking sites on the web.

Let’s check out some interesting statistics relating to this social networking site  It currently offers over 500 million (and counting) active members worldwide (In the event that Facebook were to be a country, it would be the one of the largest countries in the world — Ahead of countries like Brazil, Russia as well as Japan!), and there are usually close to half the billion of lively users surfing and checking out countless number of web pages on this one single social network site daily, including participating in the various Fb groups and share interests via this kind of powerful network.

The actual enormous popularity of Facebook has presented internet marketers and businesses having an opportunity for them to take advantage of this platform to expand their own business and contact even more potential customers worldwide.

When it comes to reaching out to potential prospects on Facebook, the best way to reach out to tens of thousands (if not millions) of them fast is to utilize Facebook ads.

There are many advantages to using Facebook ads to advertise your business, products and services, and in this article, I am going to share with you Two of the biggest advantages of Fb advertising, and why you should be using it you will find already done so!

 Cheap Advertising To some Huge Audience

When compared with advertising via Pay per click, it is much cheaper to generate and place advertisements on Facebook with Facebook adverts (there are times where you only must pay pennies for a click!)

The main reason is due to the fact that when compared to Google AdWords, the quantity of advertisers in Myspace advertising is much lesser. And as a result there are much lesser competitors eager for the advertising space available in Facebook and as such, the price of advertising is much less expensive.

2. Ability To Market Based On Demographics

In contrast to Google AdWords, where you focus on audiences based on the various keyword phrases (and nations around the world and states you would like your ad to seem in), with Fb advertising, you goal audiences based on class.

In terms of census, you can target audiences according to:

  • Location
  • Age Group
  • Birthday
  • Gender
  • Keywords
  • Education Level
  • Workplaces
  • Connection Status
  • Interests
  • ‘languages’
  • Connections (to the numerous Facebook pages, groups, events, and applications)

With this option, you can really pinpoint your targeted audiences into the very detail. So when you know who exactly to target, you will be able to experience very positive results out of your Facebook advertising campaigns.

What is SEO?

SEO is the abbreviation of Search Engine Optimization and it is a process to bring relevant visitors to your site by following the rules and regulations of search engines. The traffic which comes through SEO is unpaid, it is known as natural traffic or organic traffic.

Whenever you enter a question in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit internet sites that are at the top of this kind of list as they understand those to be more relevant to the query. If you’ve ever wondered why many of these websites rank better than the others then you need to know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a method which helps search engines locate and rank your website higher than the millions of other sites in response to a search query. Search engine optimization thus helps you acquire traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

How Search Engines Work

The first basic reality you need to know to learn Search engine optimization is that search engines usually are not humans. While this might be obvious for everybody, the actual differences between how humans and search engines view web pages are not same. Unlike humans, engines like google are text-driven. Although technology advances rapidly, search engines are far from smart creatures that can notice the beauty of a cool design or enjoy the seems and movement in movies. Instead, search engines like google crawl the Web, looking at particular site products (mainly text) to obtain an idea what a website is about. This short explanation is not the many precise because as we will see next, search engines carry out several activities to be able to deliver search results : crawling, indexing, processing, calculating relevancy, as well as retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo

You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within.

1. Define Your Goal

What is it you want your PPC campaign to do for you? Before you can optimize you need to decide what you want to get out of your campaign. Hopefully your goal is related to generating more business, if not, it must be nice to have cash to burn.

Do you want more traffic to your site, to deliver a branding message, or to generate more sales, leads, downloads, conversions etc.?

Your goal is going to determine how you use the techniques below to optimize your campaign.

2. Keywords

Be prepared to get ruthless with your keywords. You don’t have time or money to waste on keywords that aren’t performing.

A good rule of thumb is to give your keywords a minimum of 200 impressions before you do anything. If after receiving 200 impressions a keyword has less than 1% CTR, delete it.

For any keywords that are over 1% you’ll want to assign a keyword specific bid, or look to expand on it, which I’ll discuss below. If a keyword is barely over the 1% CTR, lean towards deleting it.

Be ruthless when deleting keywords and keep in mind that it’s good to have only high traffic and quality keywords in your campaign, even if you only have a small amount of keywords.

With PPC, being number 1 doesn’t mean you’re the best. So, set your bids accordingly and aim for position 3 or 4. Try to find your campaign’s “sweet spot”, where you are paying the least per click, earning the most, and still receiving a decent amount of traffic.

Keep in mind that the keywords you avoid are also very important. Add negative keywords by reviewing the search terms report and add any keywords that are unrelated to your campaign.

3. Ad Text

No need to reinvent the wheel, just add variations. When optimizing ad text use the same rule as keywords. Allow for 200 impressions per ad text and delete ad text that has a CTR below 1%.

If none of your ad text creatives have a 1% CTR then you’ll need to create a variation of the best performing one and try a completely new ad text creative.

Remember, don’t reinvent the wheel, just try variations. Try testing title case, display URL variations (www.yourdomain.com, YourDomain.com, www.YourDomain.com, YourDomain.com/Keyword), switch up your call to action, or swap description line 1 with line 2. But, try to build on what works.

Each ad group should have 2-3 ad text variations at all times.

4. Display Network

If you haven’t separated display and search traffic, do it now! These two traffic sources act and perform very differently, and you need to keep them separate in order to optimize properly. In order to optimize for display all you need to do is review your ad text (see above) and remove any undesirable sources of traffic.

With display network ad text and banner creatives aim for high CTR and constantly optimize by adding variations and new creatives. Keep things fresh! Review your automatic and managed placements and remove sources that don’t hit the 1% CTR, don’t convert, or are just undesirable.

5. Landing Pages

Your landing pages are the one part of your campaign that you have 100% control of. They also make or break your campaign’s success. If you can increase your landing page conversion rate by even 1%, how would that affect your campaign’s success?

Not testing landing page variations? It’s time to start, even if it’s just a simple A/B test. There are a number cost effective tools and services you can use. Start with A/B testing and consider multivariate testing in the future.

Track any landing page test by ad group, you’ll be surprised at how different landing pages perform with different ad groups. If you have the traffic you can get more granular and target by keyword or site.

Once you find some successes continue to refine and increase conversion rates by testing slight variations, and again, build on what works.

6. Campaign Expansion

Expand on what works! After a full review of your campaign you’ll know what keywords, creatives, and niches within your campaign work. Now take that information and expand on it.

Group your best performing keywords together in a new campaign or ad group, sort them by themes or niches, try new keyword match types, and use your best ad text creatives.

Take the top performing sites and put them in a new ad group. If you’ve found a site that works well, check to see if there are more placements available on the site. Then dominate that placement.

Create new landing pages that are customized for the niches, ad groups, keywords, and sites that work.

When you are expanding your keywords and sites be careful to pause the keywords or sites in their old ad groups to avoid competing with yourself.

Bonus tip: Keep in mind that quality score operates on multiple levels. So, deleting poor performing keywords, ad groups, and campaigns within your account can only help. Don’t be afraid to get ruthless!

Most people believe that affordable web hosting providers offer low quality servers and slow customer support which is nothing but a myth. Hosting companies provide cheap web hosting plans because of several factors and it doesn’t mean because their service is poor they are offering plans at low cost. Infact price has nothing to do with quality. 

Let us see the benefits of cheap web hosting plans

The primary advantage of getting a cheap web hosting services is that, of course, it is cost-effective, if not even, free of charge. These cheap website hosting and plans are perfect for those who are building their particular personal web pages with only a very minimal use of images. Simple and fundamental websites are best managed by these budget web hosting services.

Despite the cheap value attached to some web hosting plans, most website hosting providers actually offer quality web hosting services. Subscribers of affordable hosting companies enjoy both the advantage of getting high-quality service in return for a budget web hosting support plan.

Why Low Price?

The primary reason why there are plenty of cheap web hosting service providers in the market today is a result of the increasing demand for web hosting services. Many hosting companies are arising to respond to this need. For that reason, there is already the saturation of gamers in the web hosting support field and thus, most of these key players or web hosting companies intentionally reduced their prices to be able to compete in the market.

 

Inquire About Your Host

With all those above-mentioned advantages of having an affordable web hosting solution, it is still wise to say that careful thinking is still the best economic driver in the online business. Careful choosing of a web host provider does not mean choosing the one that has the least price. Just like any other venture, finding a web host involve patience and intense planning. It is also better if you have already a clear picture of what your web site would look like and the purpose of it so that you will not have a hard time matching your set requirements to that of the services offered by the web host.

Learn as much information as you can from the web hosting company of choice. As mentioned, client feedbacks and testimonials are very important. Find out about the company’s image, profile, history and on how they intend to provide follow-up services to clients. It is also important to look into several plans from the same web hosting company in order to compare prices and services and get the one that will best fit your web site’s requirement.

Last but not the least, reliability and trustworthiness is also another thing to look for in a cheap web hosting company. Not only is it important that you are able to afford their services, it is also necessary that they can give you the service that you need when you need it, where you need it, and as soon as you need it.

PPC advertisement is one of the most effective methods to get new customers and leads to online business. It is a way by which companies expand their business and profits. But only few people gets success in their aim of growing traffic and profit while others fail to get because of mistakes. Lets us see 7 mistakes of PPC Advertising.

 

Redirecting to Home Page:

Don’t redirect your visitors to home page because they will not be in a position to go through all the content in your site. Instead create a landing page which is in relevance with your ad and send your users there. This should include headlines, content, text, images, and call-to-actions. Find a more detailed explanation of conversion rate optimization here.

Avoiding Geographical Target:

It is a general psychology of the people that they usually prefer local brands or the brands which are meant for them. So instead of advertising all over the world target a particular state and post some ads by mentioning the name of a particular state. You will definitely get a good click through rate(CTR) and a low cost per click(CPC).

Irrelevant Landing Page:

Include the content of your advertisement in your landing page. For example, if you are offering 30% discount then include that in your landing page because visitors usually click your ad to see those things which has attracted them and if they don’t find them then they will leave.

No Ad Testing:

Ad tests are paramount in determining the words, phrases, and propositions that appeal the most to your target audience. Maybe it’s a tempting offer (free shipping) or a quick testament to your company’s credibility (90 percent success rate). Ad testing is a powerful way to improve campaign performance.

To start, try testing at three different ads per ad group (set ad rotation to even). I first recommend testing three philosophically different ads. Once you have a sample of 300 clicks per ad, you should be able to begin to determine winners and losers by ROI. Be careful not to judge by CTR alone, as high click through rates can actually be detrimental to a campaign if they do not result in conversions.

For phase two of ad testing, experiment with language refinement to further boost returns. You should find that strong adjectives such as “powerful” go along way in further improving your ad. Again, keep your first winning ad as the control.

Sticking to Adwords

There is no doubt that adwords is one of the greatest source of getting traffic and business and it brings almost double profit when compared to others but don’t stick to adwords as due to this you may lose huge opportunity that lies in MSN or any other network.

Not properly managing negative keywords.

At the core of your PPC campaign lie the keywords you choose to target in your campaign. Many times advertisers will use a broad match that connects keywords to synonyms and misspelled versions of keywords. Many of these broad match terms will contain words that demonstrate the searcher is not a potential customer.

For example, you may sell flowers but not flower pots. You choose a broad match so you hit phrases like “buy flower bouquet.” Your broad match might also draw in searches for “flower pots” on the keyword “flower.” If you mark “pots” as a negative keyword, this will increase your click through rate (CTR) and your conversions because your ad will appear before fewer non-interested searchers.

Negative keywords help you hone your ad placement, and you can find good suggestions of words to eliminate in many places. Start by reviewing the keywords on which your ads have placed. Look for obvious mismatches between the searcher’s goals and your ad’s offering. Check your Google Analytics reports as well to see keywords that do not reflect your goals.

Using Telephone Numbers

Using a telephone number within your PPC ad is an eye catcher … that’s all. Not many people will pick up their phone and dial your number if they see your ad. So what you’re doing is just wasting space that can be used for a good message. Tests have been done and this was proven quite a few times … get rid of that phone number in the ad.