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PPC advertisement is one of the most effective methods to get new customers and leads to online business. It is a way by which companies expand their business and profits. But only few people gets success in their aim of growing traffic and profit while others fail to get because of mistakes. Lets us see 7 mistakes of PPC Advertising.

 

Redirecting to Home Page:

Don’t redirect your visitors to home page because they will not be in a position to go through all the content in your site. Instead create a landing page which is in relevance with your ad and send your users there. This should include headlines, content, text, images, and call-to-actions. Find a more detailed explanation of conversion rate optimization here.

Avoiding Geographical Target:

It is a general psychology of the people that they usually prefer local brands or the brands which are meant for them. So instead of advertising all over the world target a particular state and post some ads by mentioning the name of a particular state. You will definitely get a good click through rate(CTR) and a low cost per click(CPC).

Irrelevant Landing Page:

Include the content of your advertisement in your landing page. For example, if you are offering 30% discount then include that in your landing page because visitors usually click your ad to see those things which has attracted them and if they don’t find them then they will leave.

No Ad Testing:

Ad tests are paramount in determining the words, phrases, and propositions that appeal the most to your target audience. Maybe it’s a tempting offer (free shipping) or a quick testament to your company’s credibility (90 percent success rate). Ad testing is a powerful way to improve campaign performance.

To start, try testing at three different ads per ad group (set ad rotation to even). I first recommend testing three philosophically different ads. Once you have a sample of 300 clicks per ad, you should be able to begin to determine winners and losers by ROI. Be careful not to judge by CTR alone, as high click through rates can actually be detrimental to a campaign if they do not result in conversions.

For phase two of ad testing, experiment with language refinement to further boost returns. You should find that strong adjectives such as “powerful” go along way in further improving your ad. Again, keep your first winning ad as the control.

Sticking to Adwords

There is no doubt that adwords is one of the greatest source of getting traffic and business and it brings almost double profit when compared to others but don’t stick to adwords as due to this you may lose huge opportunity that lies in MSN or any other network.

Not properly managing negative keywords.

At the core of your PPC campaign lie the keywords you choose to target in your campaign. Many times advertisers will use a broad match that connects keywords to synonyms and misspelled versions of keywords. Many of these broad match terms will contain words that demonstrate the searcher is not a potential customer.

For example, you may sell flowers but not flower pots. You choose a broad match so you hit phrases like “buy flower bouquet.” Your broad match might also draw in searches for “flower pots” on the keyword “flower.” If you mark “pots” as a negative keyword, this will increase your click through rate (CTR) and your conversions because your ad will appear before fewer non-interested searchers.

Negative keywords help you hone your ad placement, and you can find good suggestions of words to eliminate in many places. Start by reviewing the keywords on which your ads have placed. Look for obvious mismatches between the searcher’s goals and your ad’s offering. Check your Google Analytics reports as well to see keywords that do not reflect your goals.

Using Telephone Numbers

Using a telephone number within your PPC ad is an eye catcher … that’s all. Not many people will pick up their phone and dial your number if they see your ad. So what you’re doing is just wasting space that can be used for a good message. Tests have been done and this was proven quite a few times … get rid of that phone number in the ad.

What is Reseller Hosting?

Reseller Hosting – Buying a reseller hosting plan and starting your company that sells web hosting to end users.

Longer Definition of Reseller Hosting

Reseller hosting includes selling any type of web hosting but usually refers to smaller hosting companies that buy one reseller hosting plan and then setup a hosting company to sell hosting to other people. Even big companies who have thousands of servers are doing the same thing as the small guy just on a larger scale.

Advantages of Starting A Hosting Company

– Recurring revenue…
– Huge market as everyone needs a website
– Easy to find a niche with little or no competition.
– Small hosting companies CAN compete with large ones.

Example of Making Money With Reseller Hosting:

You buy a reseller web hosting package with 50 GB disk space and 150 GB bandwidth. You then break this into 50 separate accounts with 1000 MB disk space and 3000 MB bandwidth each and then you sell these smaller packages to your customers. So if you sell each of these packages for $10.00 dollars a month you would be making $500.00 and your only cost is the reseller web hosting package which cost $24.95 a month. So your total profit would be $470 a month. To summarize, reseller web hosting is the act of buying a large web hosting plan or dedicated server and then breaking it into smaller parts to resell to your clients. This definition is rather simple but you now understand the basic meaning.

Confused between Shared Hosting, Premium Hosting and VPS Hosting!

Most people gets confused among these hosting plans and many of them have inquired about it. Some even asked if you have everything unlimited in shared hosting then why do we require premium hosting and VPS. The answer to this question is in the table below which describes what actually happens in shared hosting, premium hosting and VPS hosting, but before that let us see what actually is the definition of all these hosting plans.

Shared Hosting:

A shared web hosting  refers to a web hosting service where many websites reside on one web server. Each site “sits” on its own partition to keep it separate from other sites. This is generally the most economical option for hosting, as many people share the overall cost of server maintenance.

Premium Hosting:

It refers to web hosting service where limited users are allowed on one server and powerful premium servers are used in this hosting service and it is somewhat expensive when compared to shared hosting.

VPS Hosting:

Virtual Private Server web hosting is probably the most flexible and versatile, web hosting solution available today. It can be used for practically any web hosting purpose that you think of  but it is expensive when compared to shared hosting and premium hosting. It is well on its way to becoming the most widely used web hosting service, although the majority of people still consider the shared hosting accounts as the best hosting service to go with. This, however, is quite an outdated opinion, considering the fact that the VPS hosting was a subject to a constant development during the past several years.

Shared Hosting Premium Hosting VPS
CPU usage 15% 25% 100%
Mails per hour 250 750 Unlimited
RAM Shared by multiple people Shared by limited Used by the owner
Server based Shared server Powerful Premium server Virtual private server
Website Link Shared Hosting Premium Hosting VPS

You are aware that HostDepartment has launched VPS Hosting Plan some time ago. HostDepartment LLC provides Linux VPS Hosting and Windows VPS Hosting We want to share about what actually VPS is and what it offers from scratch.

Definition of VPS Hosting

VPS web hosting is among the most flexible and adaptable, web hosting solution on the market. It can be used for virtually any web hosting purpose that you think of and, in addition, it comes with quite a reasonable value. It has one of the most widely used web hosting support, although the majority of individuals still consider the hosting that is shared accounts as the best hosting service to choose. This article intends to explain what the VPS hosting actually is, what it has to offer and what its benefits and weak points. Therefore, let’s begin with the most frequently asked question-

What is a VPS?

VPS stands for Virtual Private Server. It is also referred to as a Virtual server, or VDS (Virtual Dedicated Server), although the last term isn’t that popular since it is not really entirely correct. The VPS can be described as a virtual system, which goals for imitating the actual capabilities and the options that come with an actual dedicated servers. This kind of systems are created simply by certain web host software, which divides the server’s hard drive in to different partitions and installing a separate operating-system on each of them. Each partition is assigned a particular, fixed, percentage of the actual server’s processor. The end result, tend to be multiple virtual machines, who have their own, completely independent hosting guidelines and individual os’s. Since there are multiple Virtual private server accounts hosted within the same physical server, the service cannot be referred to as a virtual committed hosting server, as it is not actually committed. You will still be discussing the server web-sites, however, unlike the actual shared web hosting packages, the actual VPS accounts usually do not interfere with one-another, even when hosted within the same server. To put it easy, a VPS consideration cannot be suspended regarding overloading the web host, since it may only use as much CPU as it is assign to it. As it cannot exceed which limitation, it cannot place the other accounts in danger by overloading the web server itself. Therefore, it is indeed a private server, which offers much of the features of a dedicated machine. Most importantly, since each and every VPS has its own, totally independent, operating system, with the ability to offer its person full root accessibility, or in other words, when you have a VPS consideration, you will be able to modify and also alter the VPS’s system data files and settings within whichever way you like, thus allowing you to sponsor practically anything on your account.

Why moving to a VPS account?

There are many reasons why one should choose a VPS service, instead of a shared web hosting account. The first reason is privacy. As mentioned, virtual servers do not interfere with one another, unlike shared web hosting packages, where if one account generates too much CPU load, or traffic, it could bring the whole server down, which will, of course, result in all the websites hosted on that server to experience downtime. In addition, since the VPS has its own completely private operating system, the user can actually make alterations to the server’s settings and by that- take advantage and make use of features which are otherwise unavailable on shared web hosting accounts. The second reason is performance. It is a fact that websites perform much better, when hosted on virtual private servers. This is again, due to the two already mentioned reasons- the private features that the VPS system has and the root access, which allows for the user to customize the server settings and suit them especially for the needs of the hosted website. Also, each VPS has its own dedicated IP address, which helps for website indexing by search engines, such as Google and Yahoo. The third reason, for switching to a VPS hosting service, is the pricing. Contrary to the public belief, VPS services are actually rather cheap(Linux VPS Hosting starting @$13.95) and can indeed be considered as a more budget hosting solution. It is true that a few years back, virtual private servers were one of the more expensive types of web hosting. Today, however, due to the great competition on the web hosting market, VPS accounts are almost the same price as the shared hosting packages.

Additional IPs

By default, each VPS has its own dedicated IP assigned to it. However, in order to improve the performance and the security of the server, you may actually purchase a second IP. The point is that you can create your own private name servers from your domain name, for instance if you own my-domain.com, then you will be able to register dns1.my-domain.com and dns2.my-domain.com. You can then point the name servers to the two IPs that you have and by that add to the privacy which the VPS itself already provides.

Additional RAM

In some cases, especially when hosting multiple websites all of which generate a lot of traffic, you may find yourself in a situation where the amount of RAM that’s assigned to your VPS becomes insufficient. This will not cause website downtime, but the websites themselves will work slower. In such cases, instead of upgrading to a higher VPS plan, you can simply purchase additional RAM.

Overall

Even without the additional services, the VPS hosting still remains one of the best web hosting solutions, available on the market today. If you wish for your website to develop in an environment, free of the annoying limitations of the shared hosting accounts, then the virtual private server is just the service for you.

 

 

What is HTML5?

Many of us wants to know what are the changes that have been made in HTML5 when compared to the previous versions of HTML. Let us see them in detail.

HTML5 will be the new standard for HTML.The previous version of HTML, HTML 4.01, came in 1999. The web has changed a lot since then.

HTML5 is still a work in progress. However, the major browsers support many of the new HTML5 elements and APIs.

HTML or Hypertext Markup Language is a formatting language that programmers and developers use to create documents on the Web. The latest edition HTML5 has enhanced features for programmers such as <video>, <audio> and <canvas> elements. You view a Web page written in HTML in a Web browser such as Internet Explorer, Mozilla Firefox or Google Chrome. The HTML5 language has specific rules that allow placement and format of text, graphics, video and audio on a Web page. Programmers use these programming tags or elements to produce web pages in unique and creative ways. Tags such as <section>, <article>, <header> enable the creator to make a more efficient and intelligent web page. Users will not have to use a Flash plug-in for video and audio content. Visual Studio users typically write code in HTML5 when creating web site content.

New Semantic/Structural Elements

HTML5 offers new elements for better structure:

Tag Description
<article> Defines an article
<aside> Defines content aside from the page content
<bdi> Isolates a part of text that might be formatted in a different direction from other text outside it
<command> Defines a command button that a user can invoke
<details> Defines additional details that the user can view or hide
<summary> Defines a visible heading for a <details> element
<figure> Specifies self-contained content, like illustrations, diagrams, photos, code listings, etc.
<figcaption> Defines a caption for a <figure> element
<footer> Defines a footer for a document or section
<header> Defines a header for a document or section
<hgroup> Groups a set of <h1> to <h6> elements when a heading has multiple levels
<mark> Defines marked/highlighted text
<meter> Defines a scalar measurement within a known range (a gauge)
<nav> Defines navigation links
<progress> Represents the progress of a task
<ruby> Defines a ruby annotation (for East Asian typography)
<rt> Defines an explanation/pronunciation of characters (for East Asian typography)
<rp> Defines what to show in browsers that do not support ruby annotations
<section> Defines a section in a document
<time> Defines a date/time
<wbr> Defines a possible line-break

 


New Media Elements

HTML5 offers new elements for media content:

Tag Description
<audio> Defines sound content
<video> Defines a video or movie
<source> Defines multiple media resources for <video> and <audio>
<embed> Defines a container for an external application or interactive content (a plug-in)
<track> Defines text tracks for <video> and <audio>

 


The new <canvas> Element

Tag Description
<canvas> Used to draw graphics, on the fly, via scripting (usually JavaScript)

 


New Form Elements

HTML5 offers new form elements, for more functionality:

Tag Description
<datalist> Specifies a list of pre-defined options for input controls
<keygen> Defines a key-pair generator field (for forms)
<output> Defines the result of a calculation