Facebook is known to have cultivated into the one of the biggest (if not necessarily the biggest) social networking sites on the web.

Let’s check out some interesting statistics relating to this social networking site  It currently offers over 500 million (and counting) active members worldwide (In the event that Facebook were to be a country, it would be the one of the largest countries in the world — Ahead of countries like Brazil, Russia as well as Japan!), and there are usually close to half the billion of lively users surfing and checking out countless number of web pages on this one single social network site daily, including participating in the various Fb groups and share interests via this kind of powerful network.

The actual enormous popularity of Facebook has presented internet marketers and businesses having an opportunity for them to take advantage of this platform to expand their own business and contact even more potential customers worldwide.

When it comes to reaching out to potential prospects on Facebook, the best way to reach out to tens of thousands (if not millions) of them fast is to utilize Facebook ads.

There are many advantages to using Facebook ads to advertise your business, products and services, and in this article, I am going to share with you Two of the biggest advantages of Fb advertising, and why you should be using it you will find already done so!

 Cheap Advertising To some Huge Audience

When compared with advertising via Pay per click, it is much cheaper to generate and place advertisements on Facebook with Facebook adverts (there are times where you only must pay pennies for a click!)

The main reason is due to the fact that when compared to Google AdWords, the quantity of advertisers in Myspace advertising is much lesser. And as a result there are much lesser competitors eager for the advertising space available in Facebook and as such, the price of advertising is much less expensive.

2. Ability To Market Based On Demographics

In contrast to Google AdWords, where you focus on audiences based on the various keyword phrases (and nations around the world and states you would like your ad to seem in), with Fb advertising, you goal audiences based on class.

In terms of census, you can target audiences according to:

  • Location
  • Age Group
  • Birthday
  • Gender
  • Keywords
  • Education Level
  • Workplaces
  • Connection Status
  • Interests
  • ‘languages’
  • Connections (to the numerous Facebook pages, groups, events, and applications)

With this option, you can really pinpoint your targeted audiences into the very detail. So when you know who exactly to target, you will be able to experience very positive results out of your Facebook advertising campaigns.

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