Guest Blogging is the most effective way to increase your site’s traffic, popular way to link building and to reach new audience. Many online businesses try various methods like Adwords campaigns, Social Media Campaigns, etc but the most easiest and result oriented way by which popularity can be gained and can do wonders for SEO (i.e. Guest Blogging) is often ignored, even if people post guest blogs then they don’t follow the proper strategy, most people often commit mistakes here like choosing site with low traffic, selecting/posting in irrelevant sites and posting low quality posts.
Does Guest Blogging Works?
Most people (due to lack of knowledge) thinks that guest blogging is just a waste of time and it doesn’t benefit them. If you are one of them then you are going in a wrong direction and missing something great in the blogging field. Most bloggers submit their best posts to guest blogs instead of posting this on their own blog, I know its surprising, but its true.
Benefits of Guest Blogging:
Guest Blogging brings new visitors to your site. It is not a back linking tactics which anyone can do easily instead it requires very hard work and if your post is submitted in a reputed blog then
you can get around 500 – 1000 visitors by just a single post. By guest blogging, your site will get more targeted traffic when compared to organic or social media traffic. My average bounce rate for organic traffic was 71% with the average time spend of 20 seconds where as average bounce rate for the visitors coming through guest posts is 19% and the average time spent on my blog is 5 minutes.
More Email/Newsletter Subscribers:
If users like your post then definitely they would like to read all your posts. Therefore, guest blogging not only brings traffic but it also increases your newsletter subscribers.
Good Relationship with Other Bloggers:
It is very crucial for the people in the blogging field to maintain good relationship with the fellow bloggers in order to get benefited. It increases your chances to get good referrals and besides potential sales, you may come across several bloggers, industry experts, etc. This will also increase your future guest posting opportunities. If you build relationship with bloggers then you will get lots of support from them, you will find a reason to motivate yourself, they will share interested information related to your niche and they will try to solve your website’s problems.
It Improves Writing Skills:
You might be thinking why should I write ”guest posts” to improve my writing skills though I can improve by writing on my own blog. Research says that many famous bloggers have improved their writing skills by posting guest blogs. The reason is you take your own blog for granted and post as you write but when it comes to guest posts you immediately start paying
attention towards your writing and will proof read your content because it doesn’t matter how informative your post is or how much expert you are in a particular field if the visitors cannot understand your posts. Therefore, you will start proof reading your content before posting which will be benefited to you in long term.
Social Media Popularity:
You have to be famous among Social Media users, but how? To be popular on social media sites your posts must get large numbers of Facebook likes, twitter followers, Google plus likes, etc. If visitors on guest blogs like your posts then surely they will share your posts which will pull up your reach and surely your site will get popular on social media too.
Steps for Effective Guest Blogging
Get Ready before you start:
To get best results out of guest posts one must take certain points into consideration because if a guest post is accepted in a reputed blog then surely traffic boosts up but to convert those new visitors into regular readers we have to concentrate on some basic protocols which is necessary in order to convert your new visitors to regular ones. New users will notice design before they look into text and if they find it poor and disorganized then they will directly leave your site without reading the content. Therefore, design is important and apart from design work on tag lines, header and make best usage of colors.
Write in Relevant Blogs:
Always try to write in blogs of your niche like if you deal in web hosting then you have to find recognized blogs under this topic like you can write for hosting, seo, online marketing,etc. Once a blog is selected write quality content and always remember that you are an authorized blogger and your post should be problem solving. It will rise the opportunity to get your post accepted and once it is published you will surely get targeted traffic to your blog.
Research about Guest Blogging Site:
Analyze guest blogging site on various factors like:
Active Visitors: Selecting a site with good active member count will help you to get more social recognition through shares on social networking sites and referrals.
Page Rank: Choose a site with a high page rank because Google rates page rank between 0 to 10 where 10 is highest page rank.
Alexa Rank: It is calculated based on website’s performance in the last 3 months. They calculate rankings based on estimated average daily unique visitors to the site and the estimated number of pageviews on the site.
Blog owners get plenty of requests from bloggers to write guest post, they cannot allow everyone to write a post, you can maintain good relationship with them and get your posts accepted. To get noticed, comment on their articles, like their quality posts, raise questions if you have, reply to the comments, give suggestions,etc. If you do so, admin will notice you and accept your guest blog posts whenever you want to write a post.
Make your offer interesting:
If you are interested to write in a particular blog, then you must include the following details in your request to get accepted as a guest blogger.
- Why have you chosen that particular blog?
- Who are you and your blogging experience?
- What topic are you going to post?
- How will it be benefited to the users?
If you answer the above questions then blog owner will get convinced and give you an opportunity to post in his/her blog.
Don’t be Impatient:
Owners/admins of renowned blogs take time to respond. Just few comments and social media shares are not going to work in all scenarios. If the admin don’t reply your first mail then politely remind him after few days, but don’t lose your patience as it takes few weeks to reply.
Write According to the Blog:
Try to get as much knowledge as you can about the blog you are writing for in order to write an adequate post and also to get your post accepted. Following are the few things that should be kept in mind before writing guest blog post.
Research: You should have complete knowledge about the topic you are writing, try to give something extra to grab readers attention towards you.
Slow and Steady wins the Race: Always remember that you are not just writing a guest post instead your article will reflect your personality and business. Take your own time to write, cover all important points and consolidate what you write.
Manage Word Count: Every blog follow their rules for word count, to write adequate post for a particular blog research about that blog and check what is the usual word count and write similar size posts.
Check Your Post: It doesn’t matter how many posts you have posted, always proof-read your post before submitting. Readers don’t like posts with spelling mistakes, grammatical mistakes or if it is unstructured. Give more stress on proof reading because your post might got rejected even after giving useful info if it is messy.
Share Useful information: Users visit blogs to find out solution to their problems, they don’t want their time to be wasted, always write solutions pertaining to the issues and share useful and interesting stuff.
Never Focus Too Much on Self – Promotion:
Few new bies try to make much out of their guest posts and due to this they concentrate on self promotion rather than providing quality content. It might lead to rejection of your posts, focus on quality of the content your submit to other’s blog, you need not worry about traffic because if your post is accepted then you will get targeted traffic from the link posted.
Your Job is Not Yet Over:
If your first guest post is accepted then it doesn’t mean that you have done your job instead your work has just started, you have to get involved into several other things to get succeeded into blogsphere. Make sure you follow the below points:
Share Your Guest Post:
If your post is published then do share it on your social profiles and your blog. This will bring instant traffic to your guest post and its the best way to impress blog owner and also to get a chance to publish more posts on his blog.
Your active contribution in comment section is must, always be ready to answer questions by the reader, give explanation if someone criticizes or disagree to some of your points and reply to the suggestions. If you do follow this then you will get fame in no time, it will also drag traffic to your own blog and if you interact and provide answer to the questions of the readers then you will be recognized as expert blogger of your niche.
Be Ready with more posts:
After successful submission of guest post, be ready with more posts for submitting in guest blogs as well as on your own blogs because if readers come to your blog then they should find enough posts on your blog which drags them to your blog regularly, if you don’t have sufficient content then you might lose visitors. When traffic increases post regularly on your blog and make your blog more interactive. If users find something new and informative regularly then they will definitely visit your site.
This is all about “Best Way to do Effective Guest Blogging”, please do drop your comments, questions and suggestions in the below section. If you like this post, please consider sharing it with others.